djgagnon: #Chessie #railroad #ushistory The Rail, cover December 1935 The Chesapeake and Ohio Railway began using the slogan ‘Sleep like a kitten’ along with a mascot cat named Chessie. Here Chessie and her two kittens enjoy a sleep in the lower berth of a C&O sleeping car. The outline of Chessie could be seen on modern railway equipment into the 1980s and 1990s … until the new merged corporate name of CSX was applied - as equipment was overhauled and repainted. Promises had been made in 1980 that the beloved kitty would be never be replaced by the godless stock market symbol. Alas … such is the pathology and institutional memory of the corporations of our age.

djgagnon:

#Chessie #railroad #ushistory

The Rail, cover December 1935

The Chesapeake and Ohio Railway began using the slogan ‘Sleep like a kitten’ along with a mascot cat named Chessie. Here Chessie and her two kittens enjoy a sleep in the lower berth of a C&O sleeping car.

The outline of Chessie could be seen on modern railway equipment into the 1980s and 1990s … until the new merged corporate name of CSX was applied - as equipment was overhauled and repainted.

Promises had been made in 1980 that the beloved kitty would be never be replaced by the godless stock market symbol.

Alas … such is the pathology and institutional memory of the corporations of our age.

(via herekittykittykitty)

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